Thomas Badem

Resume

I’ve been lucky thus far to make my living amongst friends, mentors, heroes, and legends of the communications world. They’ve helped me curate this eclectic, award winning work experience that's pushed my skill sets to new heights. Melding strategic insight with creative vision is far and away the greatest job in the world. Here’s where I learned how to do it:

CREATIVE DIRECTOR, YAKIMA VALLEY FARM WORKERS CLINIC — 2023 - Present

Building communications plans that drive brand strategies with a diverse team of creatives, community partners, and cross-departmental collaborators.

CONTENT STRATEGIST, YAKIMA VALLEY FARM WORKERS CLINIC — 2020 - 2023

Directed content & brand strategy, including overseeing the creation of all the external messaging for one of the largest community health centers in the Pacific Northwest.

CREATIVE STRATEGIST, FREELANCE — 2014 - Present

Working on either side of the creative and strategic brief for Castelli Cycling, Hoyt Realty Group, Bobbies Boat Sauce, Oreo, 1906 New Highs, Globe Ally, MINI Cooper, Portland Farmers Market, and various other startups.

SR. COPYWRITER + STRATEGIST, NORTON CREATIVE — 2019 - 2020

Strategic development, branding, creative concepting, and content writing for MetroNational Properties, Bloomin’ Brands, TGI Fridays, Bonfire Wings, Mellow Mushroom, Buffalo Wild Wings, and CraftWorks Holdings.

BRAND MANAGER, AFURI — 2017 - 2019

Mapped out strategic growth and brand differentiation plans for fine dining and quick service variants. Built branding standards for existing and future establishments. Managed all marketing efforts and menu designs. Consulted on future environmental design and consumer experience enhancements.

BRAND DEVELOPMENT, APEX BIOMEDICAL — 2016 - 2017

Developed the name, logo, brand guide, website, and promotional collateral for Apex’s revolutionary helmet technology, Wavecel.

COPYWRITER, MUST BE SOMETHING — 2015 - 2016

Worked for my creative heroes writing web content and tv spots for Kohl’s, Sleep Number, Nike, Providence Health, and Intel.

ACCOUNT PLANNER, BIG SQUIRREL — 2014 - 2015

Developed competitor profiles, consumer insights, and strategic brand positioning recommendations for Oregon State University and Women’s Healthcare Associates, leading to a “Best in Show” award in 2018 from the American Marketing Association.

ACCOUNT PLANNER/COPYWRITER, FIR NW — 2013 - 2014

Planned, built, and executed ad campaigns, rebranding, and marketing solutions for our clients, the agency itself, and Portland State University’s School of Business.